How to Find your NICHE

One of the most confusing aspects of internet marketing and making money at home seems to be related to finding a niche to work in.  There are many complicated equations for how to run the numbers to identify a niche but it doesn’t have to be so hard.

niche marketing

The best way to find niches is to pay attention to what is going on around you.  When you are in a store what product displays make people stop and look?  What are your friends and family telling you about their shopping habits? If you are active on twitter – what are people there tweeting about?  What headlines feature on the magazines in niches you are considering?  Chances are you’ll see the same subjects repeated over and over in those issues.

Keep a small notebook with you at all times and as you think of a possible niche, write it down.  Be specific – diet is a huge and overcrowded niche but in that niche may be sub-niches of specific diets that could be great niches for a website.  The get your ex back niche is heavily populated by marketers (thought I’ve never understood why you would want him back) but there might be a niche about learning to live alone, getting over relationships or other related topics you could use.

Look around your home.  If you have a pet you might think of “dog training” but you’ll find that niche very crowded.  Narrow it down to basic obedience commands, walking on a leash, no-pull harnesses or other smaller topics that feature specific products.  Cat health is too broad – cat skin problems might work well. 

Don’t over think your list of niches but add in anything that comes to mind.   You’ll find when you do your keyword research you will be able to be more specific about the potential of a niche and find topics that relate to the topic that you’ve not yet considered.  Establishing a list of potential niches should be the first step of any internet market targeting affiliate product sales or using adsense to monetize sites.

Don’t become emotionally attached to your niche ideas.  When on your list, the niche is only a possibility.  The keyword research and looking at the competition is what will separate good niche potential.  For every 20 niche ideas you do keyword research on, it’s likely 18 of those possible topics will be discarded. 

No matter how excited you are to have thought of a particular niche to work in, if the numbers don’t work it’s not worth pursuing. 

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